I decided to differentiate Bumble from the typical dating app promises of excitement and spontaneity by positioning it as the app of choice for those who prioritize self-care and genuine connection.
Digital Ad
Natural
Floral
Bold
The goal here was to convey that Nike is what you wear to win a footrace. Asics is what you wear to close that deal.
Print ad
Bold
Functional
Professional
Thanksgiving demands quality cookware, and Williams-Sonoma delivers. I aimed to convey that this the kind of quality cookware that you can pass down for generations.
Digital Ad
Nostalgic
Dream-like
Family-Oriented
The goal here was to communicate that Macy's has everything you need to turn your home into a Christmas wonderland throughout the holiday season.
Digital ad
Family-Oriented
Classy
Festive